Being Un-Mobile-Friendly Will Hurt Your Business

mobile-friendlyHave you noticed when you Google on your smart device that the words “Mobile-friendly” has appeared in your search results? Google added this in its search results so that it’s users are ensured, before clicking, that the site they are about to visit will not only display beautifully on their device but it will be easy to read and navigate. This is just the beginning. Google is about to make an even bigger step to bring mobile-friendly sites to the top of its search results, and this change is coming soon. Read on.

What is Google doing and when?

Starting April 21st, 2015, Google will start paying closer attention to sites that are mobile-friendly and giving them priority in search rankings. This means if your site is not mobile-friendly (it is not coded to display properly on mobile devices), your ranking in Google’s search engine will start to diminish. If your site is mobile-friendly, this will only help your SEO.

Why this is a good thing?

This will push many website owners to make their sites easier to navigate and read on mobile devices if they haven’t already. It means less frustration for you as you visit their site and less zooming in and out to read their content.

It will also start to push those sites that have been online forever but haven’t been updated content-wise or even tech-wise. These are the sites that were put on the web with the hope of gaining passive revenue, passive traffic or it was simply a brochure site, ie. “I put up a site so that people can stop asking us why we don’t have a site”, you know what I’m talking about.

This shift by Google will detox the old sites that have been left on the web to die, while giving updated, mobile-friendly, sites a greater SEO advantage. So if you are wondering if you should invest in making your site mobile-friendly, you may want to consider your competitors who have made their sites mobile-friendly and using this their advantage. Their search rankings will become or remain stronger than yours.

How to check if your site is mobile-friendly

There are a number of ways to find out of if your site is mobile-friendly. The easiest is to take out your mobile device and Google your website address. If the words “Mobile-friendly” appears under your URL (as in the image above), your site, in Google’s eyes, is mobile-friendly.

Another option is to visit and input your URL to be analyzed. If your site is not mobile-friendly, you will see a report similar to this one.

not mobile-friendly

How to make your site mobile-friendly

You could either update your entire site with a new mobile-friendly, a.k.a. responsive WordPress theme or have a mobile-friendly version of your current theme created. Our team can do either one of these for you. To get a quote please fill in the form found at Booking a call with us is optional but encouraged if you have questions and if you have more work you would like us to quote. We will get back to you within 1-2 business days. We anticipate a big response to this as April 21st, is fast approaching. Please don’t sit on your hands with this and lose all the SEO you built over the years.

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