Statistics are king!
Back in 2005, when I was desperate to make enough money to leave my corporate job, I put out an offer to my newsletter list offering help with their websites, newsletters and other online tools to boost their business. Excited that I was about to secure a ton of clients with this offer I sent the newsletter. Unfortunately no one took me up on my offer. Even worse, I had no idea why. I sent my newsletter through Outlook, because admittedly I thought at the time, that it was crazy to pay for a newsletter service! What was crazy was that I had to guess what my stats were. How many people opened the newsletter and how many clicked to see the offer on my site? I also had not set up any statistics applications on my ultra sexy (*sarcasm*) html site, so how was I to know if I was a) attracting traffic and b) directing traffic?
Working and building your blogsite is a great step in the right direction, but if you are not measuring who is coming on your site, where are they going and what are they doing, then you are missing a giant piece of the puzzle. In order to know what is working and what is not working you need to track and read your statistics.
Install Google Analytics on your blogsite or create an account and use sitemeter.com (there is a free version and that’s good, however the paid version allows you to track each visitors every move!) on your site.
Once your statistics application(s) are installed (yes you can install both) your job it to see:
- Who is visiting your site? If location matters to your business, this is key.
- Where are they coming from? Are they being referred to you by other sites, Google searches, your newsletter, etc.?
- What page do they land on your site? The homepage, your sales page, your current blog post? If they are not landing on a page you want them to land on, then this is a sign that you must promote that page more often. You can send tweets, update your Facebook fan page or write an article incorporating it on your blog and/or newsletter.
- Where do they go once they are on your site? Are they going where you want them to go? If yes, you are directing traffic nicely if not, you have some work to do.
If you don’t know your site’s statistics you don’t know what you have to tweak, change or promote more of. Many business owners want the joy of having tons of traffic, without the work. But you have to know why and where you are getting your current traffic before so you can build on that.
Join me March 10th as I go through 3 ways to attract and direct traffic to your blogsite. Check it out and register here.
Track your blogsite visits, keywords, visitor locations and more through Google Analytics and this WordPress plugin. Here’s how
1) Create an account on Google Analytics and get your Google “UA” number (you will see this at the end of your account set up)
2) Log into your WordPress account.
3) Go to Plugins -> Add New
4) Search for the plugin Ultimate Google Analytics plugin by inputing “
ultimate google analytics” in the search field.
5) Click “Search Plugins”
6) Install the plugin by clicking “Install Now”.
7) Activate the plugin by clicking “Activate Plugin”
8) Then go to options/settings -> “ultimate ga”
9) Input your Google “UA” number.
10) Leave the other settings and click “Update Options”
11) Wait some time before Google catches your code and begins to log your stats.
12) Log back in to your Google account to see all of your stats!
Be sure to use your statistics to find out more about your visitors and cater to what they want. If they keep searching for the same terms when they find you, keep blogging about those terms!
Do you like this tip? Will you use it? Tell us your thoughts
Need a blog or a new website? How about a blogsite? A blogsite is a blog with all the features of a website. This means you can add new posts, articles, tips just as you would with a blog and you can have static pages and a menu bar like other websites. (This website is a blogsite.)
Traditional websites can be troublesome for those of us who like to update our content often. If you are constantly adding new teleclasses, speaking dates and other offers you know how much this can cost you to make changes to your site. Traditional websites are not pleasant to update and so we end up leaving them as they are. Did you know that search engines like Google and Yahoo like websites that are updated with fresh content often? This is how they know that your site is active and not growing cobwebs on it! Blogs are updated quite often (because it’s easy to do so) and this is why search engines love blogs or blogsites.
The greatest blogsite software out there (in my humble opinion) is WordPress. There are many advantages to WordPress blogsites over traditional websites. Blogsites are:
- easy to update or add content
- search engines like Google and Yahoo love them
- you can update them from any computer (mac or pc) with internet access
- you can add posts or articles to them quite easily
- you can delete any post or page whenever you like (you know in case you make a mistake or change your mind)
- you can password protect pages or posts
- you can add accessories (known as ‘plugins’) to spice up your blog such as polls, ‘email to a friend’, statistics, site maps, and many more
- WordPress is free to use
- WordPress offers 1000’s of free blogsite designs (known as ‘themes’) and many more unique themes for a small fee
Want to know more? Join me on a complimentary 1 hour teleclass Wednesday November 10th at 4pm Eastern:
To learn more and to register for the call click here.