Traditional html sites do not cut it in a competitive and dynamic world. Using a blogsite (blog + site) to promote your business is easiest, fastest and most effective
WordPress is the leader in blogsite software.

Step 2: Create Valuable Content

Create content that your clients and ideal clients need and want to read. The more valuable it is the more often they will come back and refer you!
Generate content ideas by:

• listening to the trending topics your clients talk about
• trends in the industry
• use Google Alerts http://alerts.google.com

This is a really important step that many people skip or get “blog paralysis”.  Participants in my last “Fat Blogsite Profits” program were challenged to create their lists of 50+ future blog post topics. Guess what? They did it in less than an hour and as a result they never run out of content ideas, their content is valuable and rich and they never sit at their computer and just stare at a blank screen hoping a great blog idea hits them in the head.

Step 3: Leverage Your Content

• Don’t just create content, leverage it!
• Take a series of blog posts, polish them up and create an e-book or published book.
• Market your blog posts on social media sites.
• Update your Facebook and Twitter status’ with your blog posts’ titles and links to them.

Step 4: Attract Google and Get Smart About SEO

• Don’t be suckered into SEO packages that cost thousands of dollars!
• Use keywords in your blog post title, content and category names.
• Use the Google’s Keyword Tool to research new keywords.

Step 5: Build and Attract Community

Your communities are your clients, newsletter readers, twitter followers, facebook fans and potential clients.
Keeping your community happy, loved and feeling special is the way to continue building your community and in turn they will be loyal followers and buyers! How are you currently keeping your communities happy?

Step 6: Drive and Direct Traffic

I hear so much on the web about “driving traffic” to your site. Yes we want to drive people to our blogsites but what do they do when they get there? If you don’t direct them within a few seconds then they will leave your site. Guide them. Let them know what they should read, click or do next.

This is one step that many people skip and then they wonder why they are not converting traffic/visitors into clients and customers.

Step 7: Monetize

Making money is the reason why we are in business. Otherwise wouldn’t call ourselves “entrepreneurs” we’d call ourselves “hobbyists”.
Make it obvious where clients can “insert their credit card”. How can they buy your products or purchase your coaching packages if they don’t know where they are or what they are?

Step 8: Measure, Analyze, Optimize, Repeat.

Statistics are king! Add Google Analytics to your site asap so that you can see where your visitors are coming from, how they heard about you, what words they searched to find you, how long they stayed on your site and more!

Learn what you need to know, without all the unnecessary hype, fluff, and confusion. And when you do you’ll:

• Avoid looking like a newbie on the web who has no idea what they are doing.
• Keep your reputation in tact online and offline.
• Get over your netophobia (fear or hate of the internet).
• Have an easy way to ongoingly create and publish content on your blog. Content that both Google and your potential clients will be attracted to and will keep coming back for more!
• Stop wasting time and leverage the content you already have that is hiding in secret places in your brain and on your computer!
• Let your competition think that SEO is still the way to attract Google, while you give Google what it really wants!
• Build a community of followers and fans!
• Drive traffic to your site and get them to do what you want them to do.
• Remove “scarcity” from your vocabulary and generate sexy hot profits. (No I’m not talking about Google AdSense here! Pa-lease!)
• Identify on your own, where tweaks need to be made on your site so that your visitors come back often, stay around for awhile and do what you want them to!

Widgets are sidebar and footer elements that you can add, remove, organize and customize. Some plugins include their own widgets in order to make it easier for you to display them in your sidebar and footer. You can use these widgets (and the pre-installed widgets) to customize the look and functionality of your sidebar and footer.

Here’s how to do it:

1. Log into your WordPress account (www.OurWebsite.com/wp-login.php).
2. Click “Appearance” in the top menu bar.
3. Click “Widgets” in the sub-menu bar.
4. On the right hand side, click the sidebar/footer you want to modify. This will expand your view to see the widgets that are already there.
   NOTE: the footer is what appears at the bottom of your site near your copyright information.
5. From the left-hand side, choose the widget you want to add to this sidebar/footer and drag it to the widget area. You can “drop” it into any position you like, before or after any of the widgets that are there.
6. To reposition the widget, just drag it to any position in your list of sidebar items.
7. Click the dropdown arrow beside the widget name to view any required settings or options.
8. Set the title that will appear above the widget and modify any other widget-specific settings.
9. If you are viewing a “Text” widget, enter your text or html code into the empty box that appears. This is where you would add the code for your email subscription sign-up to a text widget.
10. Click “Save.”
11. View your website to see the changes you made. You can play around with these widgets as much as you like, until you get the look and functionality that you’re after. And you can always change them again later.
12. To remove a widget from your list, click to expand the widget options and then click “Delete.”

Did you like this tip? It came right from my book “Does This Blogsite Make My Wallet Look Fat?”. Also available on Kindle!

Slug is a funny name isn’t it? It always makes me smile. A slug is another neat WordPress tool for controlling the permalink (website address) of your blog posts. Here’s how it works in our example: http://wpblogsites.com/wordpress-
blogsite/dont-forget-that-blog-post-idea/

The section in bold is what’s called the slug, and you can change it to anything you like. If you don’t like the website address that WordPress came up with automatically, but you don’t want to change your overall permalink settings again, you can simply change the name of the slug for this one specific post.

1. Save or publish the post that you’re working on.
2. Under the post title you will see the permalink of your post, along with an “Edit” button on the right.
3. Click “Edit.”
4. Type in the permalink you want.
5. Click “Update.”

Did you like this tip? It came right from my book “Does This Blogsite Make My Wallet Look Fat?”. Also available on Kindle!

So, you’re going on vacation and you want to keep you blogsite fans busy while you’re gone. Why not write some posts ahead of time and tell WordPress when to publish them on your blog? When you do this, WordPress will not publish or display your blog post until the time and day you choose for that post.

How to control the date and time your post will be published:

NOTE: Be sure to choose these settings before you press “Publish” on your post.

1. Log into your WordPress account (www.OurWebsite.com/wp-login.php).
2. Click “Posts” in the menu bar.
3. Click “Add New” in the sub-menu.
   
4. On the right-hand side of the “Add New Post” page you will see “Publish.”
5. Click “Edit” beside “Publish immediately.”
   
6. Choose the date and time you’d like the post to appear in the future.
7. Press “Publish” to complete the scheduling process.
   

Did you like this tip?

It came right from my book “Does This Blogsite Make My Wallet Look Fat?”

Let’s look at the daunting task of cleaning out your closet. Most of us don’t want to do this task because it can be overwhelming and we think the closet my send us into some kind of clothing vortex. But we bravely walk into the closet with a bunch of garbage bags and thoughts of getting rid of clothes that no longer fits and giving clothing that is still in good shape to someone who can get great use of it. Those are all great thoughts and actions, until….we find the shirt we forgot all about. Everyone has one of these. You bought a shirt, wore it once then it somehow hid under some other shirts in your closet and because you didn’t see it, you forgot all about it. Now that you have been reunited you are in love with this shirt all over again! It’s like having a whole new wardrobe!

What do you think will happen when you go through your computer? I can tell you that you won’t find a new shirt, but you will come across lists, templates, documents, emails etc that you have written and completely forgot about. As you read the content that was “hiding” in your computer consider how you can use this content to create new ebooks, course material, home study programs or perhaps it is added to the content you offer members in the membership site you have been thinking of creating. It is a great way to reuse and recycle the content you have already created, work less and work smart!

By the way, you can use WishList Member and WordPress to sell your ebook, protect your course material, deliver your home study program and set up that membership site you’ve been dreaming up!

Need help setting up WishList Member? We can help!

Are you a Virtual Assistant who is looking to become a Membership Site Specialist? We are teaming up with Cindy Greenway and Tina Forsyth of HotSkillsVATraining.com and offering WishList Member training starting Monday January 24th http://hotskillsvatraining.com/membership/

What interesting things have you found while spring cleaning your closet or your computer? Comment below.

If your client’s asked you to set up a membership site today would you know what tools to use and how to do it, while making your client look good and looking good to your client?

Do you want to know the ins and outs of WishList Member, the most popular membership plugin, to add it to your menu of services?

Membership sites have been around for years and they aren’t going anywhere. Membership sites are attractive to clients because they offer a cost effective option to work with the membership site owner and membership site owner’s love it because they get to leverage their content, serve more people and create another stream of revenue.

Find out more about this one week course that begins Monday, January 24th http://hotskillsvatraining.com/membership/ You’ll make back the cost of tuition with your first membership site client and I will make sure you will have a great time with me next week!

Learn more and register here.

1) Create an account on Google Analytics and get your Google “UA” number (you will see this at the end of your account set up)

2) Log into your WordPress account.

3) Go to Plugins -> Add New

4) Search for the plugin Ultimate Google Analytics plugin by inputing “ultimate google analytics” in the search field.

5) Click “Search Plugins”

6) Install the plugin by clicking “Install Now”.

7) Activate the plugin by clicking “Activate Plugin”

Then go to options/settings -> “ultimate ga”

9) Input your Google “UA” number.

10) Leave the other settings and click “Update Options”

11) Wait some time before Google catches your code and begins to log your stats.

12) Log back in to your Google account to see all of your stats!

Be sure to use your statistics to find out more about your visitors and cater to what they want. If they keep searching for the same terms when they find you, keep blogging about those terms!

Do you like this tip? Will you use it? Tell us your thoughts

Now that you have generated ideas for your upcoming blog posts what do you do with them? Many people feel like they “have to” write the blog post right away. Others rely on memory to remind them of all their ideas when they are ready to write. Well, you don’t have to write your posts right away and if you rely on your memory you are setting yourself up for disappointment (your brain has enough to think about!).

Instead develop the habit of gathering your blog post ideas in your WordPress account. I like to stay logged into WordPress all day. When I get an idea for a blog post I create a new post, quickly enter the idea in the title field then click “save draft”. I then go back to whatever it was I was doing when the idea came to mind.

When the time comes to write a blog post I can view all of my draft posts, scan the titles and complete the one that stands out the most.

Do you like this idea? How soon will you start implementing it? Let me know below.

This question came in from a good friend and fellow coach Tia Singh.

If you are using Feedburner to deliver your blog posts via email you may have noticed that the subject line never changes. You can change the settings in Feedburner to display the name of the blog post it is delivering in the subject line instead of the name of your site, the name of your feed or the tag line of your WordPress blogsite. Here’s how to do it!

How to Customize the Subject of Your Feedburner Emails

1. Log into Feedburner: http://feedburner.google.com
2. Choose the feed you want to customize under “Feed Title”
3. Click the “Publicize” tab across the top
4. Click “Email Subscriptions” on the left menu bar
5. Click “Email Branding” in the sub-menu
6. Input the following in the “Email/Subject title:” field
   ${latestItemTitle}
   This will pick up the title of your blog post and input it in the subject field for you automatically.
7. In case you write more than one blog post a day click “Change Subject when an email has 2 or more items”
8. A new field will appear and so will a few examples for you to copy and paste into that field. I choose “${latestItemTitle}” plus ${m} more
   This will display the title of the most recent blog post and “plus 1 more” in the case that I wrote 2 blog posts that day!
9. Scroll down (all the way down) and click “Save”

On your digital business card site you can also show off your social media profiles!

Finally one place to send clients, potential clients and potential fans to. If you really want to leverage your cool digital business card, why not tweet the address to your twitter followers so that they can follow you on your other social media networking sites? But don’t stop there. You have all those other social media sites to promote your new site to!

Would you like a site like this created for you? We are offering this service for $397, that’s $100 off our regular price, until January 10th 2011.

We do expect high demand for this super cool offer however if you purchase this package before Friday December 10th your site is guaranteed to be ready before 2011 arrives!
Read more about this service or purchase this package now.