A Digital Marketing Lesson From a ‘Bachelorette’ Villain

Whether or not you have ever watched (or care to admit that you watched) an episode of the ‘Bachelorette’, there is a lesson to be learned by the most recent villain.

Chad, a Luxury Real Estate Agent from Oklahoma, quickly became the villain on the show when he spoke his mind and didn’t say or do what other’s on the show expected him to do. He verbally and physically threatened other bachelors, amongst other non-gentlemanly like things. The other bachelors didn’t ignore him (dumb move) and instead got under his skin.

So what’s a bad boy to do in this digital age? He bought domain names matching the names of all the bachelors that were against him, including the bachelorette herself. Currently the domain names are forwarding to his Instagram account, but I have read that it’s possible he may forward them to porn sites such as TulsaSex.com that he also purchased.

So why is this a big deal?

Chad has control over where these domain names redirect to from now until he decides not to renew them. How long can he hold this grudge right?

This stops the bachelors’ from buying these domain names and using them for their future businesses and to develop their personal brand. Note: If you are going to be on a reality TV show, buy your name domain right away. You’re likely to become a celebrity.

This is hurting and will continue to hurt their online presence.

This will hurt their online reputation. Imagine a future employer Googling their name only to find porn!

What do entrepreneurs have to learn from this?

Buy your name domain name right away before someone else does. (Psst I linked to my affiliate link for where I buy domain names, but you can buy your domain name anywhere you wish.)

I am a big fan of owning your name domain name. I have owned SandraDeFreitas.com for over 10 years, and even though I am not currently using it, I don’t want anyone else to have it.

Someone else with your same name may use the domain name for a business that doesn’t quite line up with your values and reputation. This can damage your reputation, even if the site is not yours. 🙁

What if your name domain name is taken?

If this is the case then you can do a few things:

1) Search to see when that domain name expires for the current owner. Put it in your calendar and see if it becomes available for purchase. Note: sometimes domain names take a few weeks before they are available for purchase.
You can check availability by using this link (replace “domain.com” with the domain you are searching for): http://network-tools.com/default.asp?prog=whois&host=domain.com

2) Purchase your name and country extension like “johnsmith.ca” for Canadians, or johnsmith.co.uk if you are in the UK.

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