Selling Stuff That Sells Itself

The next best thing to having a money machine in your basement is having a business with goods or services that sell themselves. They fly off the shelf. You can’t keep them in stock.

The fact is, there are no products that jump into shopping carts by themselves and no successful businesses that achieve success effortlessly. Every great business idea, every great consumer product that has been successful grew because somebody did something right. Aside from things that prove to be one-hit wonders, most often this was because someone planned carefully to position it for success and then continued to steadily market it.

Getting Found With WordPress

As I noted in my earlier blog, setting up a WordPress blog site can be an important step in promoting and even monetizing your business. I pointed out that in my new book “Does This Blogsite Make My Wallet Look Fat?” that WordPress has many handy marketing features built right in that make running your business fairly effortless, but you still must follow a few basic rules in setting it up so that people will find you. I call this “Getting Your Geek On.” Throughout my book, I have sections that talk more about the technical stuff. Just say no when you tiptoed onto a geeky minefield, I put the information in a colored box.

Here’s the deal. When you use Google, Yahoo or BING to search for something on the Internet you are not searching what is on the Internet at this very moment. Most people don’t realize this.

What these search engines do is create a directory of website addresses. Think of it like an Internet version of the “Yellow Pages.” When they find a website or blog that has information, they index it (a fancy technology word that means they take note of it) and add it to their directory of website listings.

Then when you perform your search, they will search their Internet listings based on your terms and return any results that match your search.

A Match Made In CyberSpace

What is considered a match? A match is made when your search terms are found in:

  • The content of the website
  • The meta tags (specially coded description and keyword information that is no longer getting much attention from Google)
  • The title of a blog posting
  • A website address e.g., www.yourblogsite.com
  • A website address of any posts or pages on that website e.g., www.yourblogsite.com/Manage-Your-Time-And-Profit-Coach

This is why it is so important for you to have TOTAL control over how your website name and posts are displayed – to the reader and the search robots.

 

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